HTC has announced in 2020 its decision to limit its consumer offering to the Vive Cosmos and Cosmos Elite models, while reserving the entry-level model, Cosmos Play, for the professional market.
VIVE COSMOS PLAY FEATURES
| 📦 description | HTC VIVE COSMOS PLAY |
|---|---|
| 🖥️ Display Resolution | 2880 x 1700 combined pixel resolution |
| 🔄 Refresh Rate | 90Hz |
| 🌎 Field of View | 110 degrees |
| 🎥 Tracking | Six built-in cameras for inside-out tracking |
| 🎮 Controllers | Two Vive controllers included |
| 👀 IPD Adjustment | Adjustable interpupillary distance (IPD) |
| 🎭 Design | Flip-up design for easy transition between VR and reality |
| 🎮 Compatibility | Compatible with Viveport and SteamVR content |
| 🚀 Upgrades | Modular faceplate design for future upgrades and customization |
The Vive Cosmos play and cosmos Product Line
HTC’s Vive Cosmos product line consists of three models: the Vive Cosmos, Cosmos Elite, and Cosmos Play. The Vive Cosmos and Cosmos Elite are designed for the consumer market, while the HTC Cosmos Play was originally marketed as an entry-level model for consumers. However, with the recent shift in strategy, the VIVE Play will now be reserved for the professional market. Additionally, the release of the Cosmos XR module has been delayed.
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Vive Cosmos Struggle to Find Its Audience
While the Vive Cosmos product line offers impressive features, it has struggled to find its audience. This is largely due to the intense competition within the VR market, particularly from Valve Index and Facebook’s Oculus Rift, Oculus Go or the Quest 2. With the release of the HP Reverb G2, which offers advanced features at a lower price point, the competition is only set to increase.
The Enterprise VR Market
With its decision to reserve the Cosmos Play for the professional market, HTC is looking to differentiate itself from its competitors. This move is particularly significant given HTC’s established position in the professional VR market with its Vive Pro and Vive Pro Eye models. However, there is increased competition in the sector from companies such as Varjo, HP, and Oculus for Business. In response, HTC’s CEO, Yves Maître, has announced a strategy that focuses on 5G and lighter headset formats. The Proton project, which is still in development, is also aimed at the professional market.
HTC’s Shift to Reserve the Cosmos Play for Professional Market
By reserving the Cosmos Play for the professional market, HTC VIVE entreprise is looking to cater to the needs of companies and educational institutions who are more likely to spend money on VR products. This move also allows HTC to focus on innovation and adapt to the needs of the professional market. This strategy will be crucial for HTC to stay relevant in the increasingly competitive VR market.
Conclusion
HTC’s shift in strategy for its Vive Cosmos product line is a bold move in the face of increasing competition in the VR market. By reserving the Cosmos Play for the professional market, HTC is looking to differentiate itself and cater to the needs of companies and educational institutions. This shift in strategy will be crucial for HTC to stay relevant in the market and continue to innovate. With its partnership with telecom operators and its focus on 5G and lighter headset formats, HTC has the potential for future success in the enterprise VR market.
FAQS
What is the difference between the Vive Cosmos and Cosmos Play model?
The Vive Cosmos has inside-out tracking and modular faceplates, while the Cosmos Elite uses external tracking and includes a pre-installed faceplate with a flip-up design.
Why did HTC decide to limit its consumer offering to the Vive Cosmos and Cosmos Elite models?
HTC made this decision to differentiate itself in the enterprise VR market and focus on the professional market with its entry-level offering, the Cosmos Play.
How does the Vive Cosmos compare to its competitors, such as the Valve Index and Oculus Rift?
The Vive Cosmos offers a higher resolution display and inside-out tracking, but has faced criticism for its high price and lack of standout features compared to its competitors.
What is the Proton project that HTC has introduced?
The Proton project is an initiative by HTC to develop a new VR headset that is more affordable and accessible, with a focus on the enterprise market.
How important is innovation for HTC to stay relevant in the VR market?
Innovation is crucial for HTC to stay competitive in the VR market, as the technology is constantly evolving and new players are entering the space. HTC will need to continue to adapt and develop new products to maintain its position as a leading VR company.